MirrorMirror - Privacy Policy

This Privacy Policy (the “Policy”) covers MirrorMirror, (“MirrorMirror”, “we”, “us”, or “our”) and describes the types of information we gather from people visiting www.askmirrormirror.com or using the MirrorMirror mobile application (the “App”), and how we use such information. We understand the importance of privacy and accordingly, treat all information received in a responsible manner. By downloading or accessing the App, you agree to be bound by this Policy. If you do not agree to the terms of this Policy, please do not use the App or our services. Each time you use the App or services, the current version of the Privacy Policy will apply. Accordingly, when you use the App or Services, you should check the date of this Policy (which appears at the top) and review any changes since the last version.

Types Of Information We Collect
MirrorMirror may collect two types of information from users of our App: “personal information” which is information that can be used to locate you, contact you, or determine your specific identity (such as name, e-mail address, mailing address, phone number, etc.) and “aggregate information” which is information about your activities on the App or in connection with the services that cannot be used to identify, locate, or contact you (such as frequency of visits to the App, data entered when using the App, App pages most frequently accessed, browser type, etc.).

Collecting Your Personal Information
MirrorMirror collects personal information that:

•    you provide when you sign up for a MirrorMirror account and/or downloads the App
•    you allow us to collect from your use of certain features
•    you post content through the App
•    you allow us to collect from other social media services
•    we get from seeing you use the MirrorMirror App
•    we get from communicating directly with you
•    we get from cookies and other technology

(collectively ‘Personal Information’)

Specifically, when you sign up for an account, we may ask you for Personal Information including your name, email address, and business information, and other information. We may also collect Personal Information such as data recording your interaction with the App whether by posting photo collages or by commenting or interacting with others collages. Because the App is built on a mobile device platform, we may also have access to other Personal Information such as the location(s) where you use the App if you choose to share that information with us.

Collecting Your Aggregate Information
Aggregate information is collected as you visit our App or interact with our services even if you do not enter any information. Generally, aggregate information is used in a collective manner, and no single person can be identified by that compiled information. MirrorMirror uses aggregate information to provide its services and remuneration, as well as to determine the use of our App and to monitor, audit and analyse information pertaining to our business metrics.

Other Instances When We Share Your Information
In addition to the foregoing, MirrorMirror may elect to share or transfer your Personal Information to unrelated third parties: (i) to comply with a legal requirement, judicial proceeding, court order, or legal process served on MirrorMirror, (ii) to investigate a possible crime, such as fraud or identity theft; (iii) in connection with the sale, purchase, merger, reorganization, liquidation or dissolution of MirrorMirror; (iv) when we believe it is necessary to protect the rights, property, or safety of MirrorMirror or other persons, or (v) as otherwise required or permitted by law.

It should be noted that on some portions of the App, users can choose to have their Personal Information displayed. If users choose to have their personal information displayed on the App, they will be given forewarning that the action they are about to take will make their Personal Information publicly available on the App.

Public Sharing of Your Content
Any information or content that you voluntarily disclose for posting to the Service, such as user content, becomes available to the public, as controlled by any applicable privacy settings that you set. To change your privacy settings on the Service, please change your profile setting. Once you have shared user content or made it public, that user content may be re-shared by others. Subject to your profile and privacy settings, any user content that you make public is searchable by other Users and subject to use under our Terms and Conditions. If you remove information that you posted to the Service, copies may remain viewable in cached and archived pages of the Service, or if other Users or third parties have copied or saved that information.

Security Pertaining to Your Information
We take measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data. We restrict access to personal information to MirrorMirror employees, service providers and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. We use secure socket layer (“SSL”) technology to encrypt and protect the security of your personal information, including but not limited to your credit card number, when it is sent over the Internet. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.

Users who use the Facebook login service to access our services will be responsible for maintaining the confidentiality of their own Facebook accounts and image categories, as well as restricting unauthorised access to their personal computers. Users agree to accept full responsibility for all activities that occur while using their Facebook accounts. Users are also responsible for maintaining the confidentiality of their Facebook accounts among third parties, restricting access thereto. MirrorMirror reserve the right to refuse service or terminate accounts at their sole discretion.

Third Party Websites

The MirrorMirror Application and Website may contain links to websites owned and operated by third parties. Such links are presented for your convenience and information. MirrorMirror does not control these third party websites and is not responsible for their privacy practices or content. MirrorMirror does not control the information collection and distribution policies on such websites other than those that are under the control of MirrorMirror itself. Content on third party websites may not reflect products, services, and/or information provided by MirrorMirror. Third parties may also set their own cookies and/or use web beacons, which may be used to identify some of your preferences or to recognize you if you have previously had contact these third parties. MirrorMirror does not control the use of such technology by third parties, the information they collect, or how they use such information. You should direct all concerns regarding any third party website to the site administrator or webmaster of such website

MirrorMirror also uses third party advertising companies to serve ads when you visit the Website. These companies may use general information about your visits to the Website as well as other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and your choices as to not having your information used by these companies, please direct such concerns to the respective company’s administrator or webmaster. 

Third Party Applications

MirrorMirror may make third party applications available to you through the MirrorMirror Application, Website, or Services. The information collected by MirrorMirror when you enable a third party application is processed under this Privacy Policy. Information collected by the third party application provider is governed by the provider’s privacy policies. 

Cookie Policy for MirrorMirror B.V

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or 'break' certain elements of the sites functionality.

For more general information on cookies see the Wikipedia article on HTTP Cookies.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.

The Cookies We Set

This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users. When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.

Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.

From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.

As we sell products it's important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.

Several partners advertise on our behalf and affiliate tracking cookies simply allow us to see if our customers have come to the site through one of our partner sites so that we can credit them appropriately and where applicable allow our affiliate partners to provide any bonus that they may provide you for making a purchase.

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; facebook, twitter, linkedin, mirrormirror, instagram, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

Disclosure of Your Personal Information 

(a) Disclosure to other Service Users
As described in above, your required Personal Information (but not your email address), optional Personal Information, and optional Decision Content, is available to the MirrorMirror network. 
(b) Disclosure to Third Party Service Providers
We may share your Personal Information with third party service providers to provide you with the services; to conduct quality assurance testing; to facilitate creation of accounts; or to provide technical support. These third party service providers are required to use your Personal Information solely and specifically to provide the services requested by MirrorMirror, and cannot share your Personal Information in any other way. You expressly consent to the sharing of your Personal Information with our service providers for the sole purpose of providing services to you.
(d) Disclosure to Social Networking Sites
Facebook permissions asked by this Application
This Application may ask for some Facebook permissions allowing it to perform actions with the User's Facebook account and to retrieve information, including Personal Data, from it.
For more information about the following permissions, refer to the Facebook permissions documentation and to the Facebook privacy policy.
The permissions asked are the following:
Basic information
By default, this includes certain User’s Data such as id, name, picture, gender, and their locale. Certain connections of the User, such as the Friends, are also available. If the User has made more of their Data public, more information will be available.
About Me
Provides access to the 'About Me' section of the profile.
Access Friend Lists
Provides access to any friend lists the User created.
Access Requests
Provides read access to the User's friend requests.
Contact email
Access the User's contact email address.
Current City
Provides access to the User's current location.

(e) Disclosures to Advertising Companies
Third parties may serve ads on the Service or have an affiliation agreement with us (“Advertising Companies”). We do not send any Personal Information to Advertising Companies. If Advertising Companies select demographic targeting for their ads, we automatically match those ads to the appropriate audience. Advertising Companies only receive anonymous data reports. Advertising Companies may have access to Personal Information or Anonymous Information that they directly collect from you via cookies or that you directly share with them yourself. The privacy policies of the Advertising Companies may apply to the use and disclosure of such Personal Information. Because we do not control the privacy practices of the Advertising Companies, you should read and understand their privacy policies. If we utilize any Advertising Companies on the Service, we will update this Privacy Policy to include more information on these Advertising Companies.


Additional information about Data collection and processing

Legal action
The User's Personal Information may be used for legal purposes by MirrorMirror, in Court or in the stages leading to possible legal action arising from improper use of this Application or the related services.
The User declares to be aware that MirrorMirror may be required to reveal personal data upon request of public authorities.
Additional information about User's Personal Data
In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular services or the collection and processing of Personal Information upon request.
System logs and maintenance
For operation and maintenance purposes, this Application and any third party services may collect files that record interaction with this Application (System logs) or use for this purpose other Personal Information (such as IP Address).
Information not contained in this policy
More details concerning the collection or processing of Personal Information may be requested from MirrorMirror at any time. Please see the contact information at the beginning of this document.
The rights of Users
Users have the right, at any time, to know whether their Personal Information has been stored and can consult MirrorMirror to learn about their contents and origin, to verify their accuracy or to ask for them to be supplemented, cancelled, updated or corrected, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. Requests should be sent to MirrorMirror at the contact information set out above.

This Application does not support “Do Not Track” requests.
To determine whether any of the third party services it uses honor the “Do Not Track” requests, please read their privacy policies.
Changes to this privacy policy
MirrorMirror reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. If a User objects to any of the changes to the Policy, the User must cease using this Application and can request that MirrorMirror remove the Personal Information. Unless stated otherwise, the then-current privacy policy applies to all Personal Data MirrorMirror has about Users.

For more information contact sarah@askmirrormirror.com